Phin
How Phin increased qualified pipeline by 162% with 8cast Cold Email SDR
Overview
Phin, an HR Tech startup that engages remote employees through social impact, wanted to generate more qualified leads. They wanted to create a predictable pipeline, and they needed to get clearer on their ideal customer profile (ICP) in order to realize product-market-fit.
The Solution
Phin partnered with 8cast to build a new lead generation system from the ground up. 8cast helped Phin with cold email technical setup, LinkedIn social selling, LinkedIn and Google Ads campaigns, inbound email, and CRM. They also created marketing experiments to test out ICP hypotheses and leveraged data insights from campaigns to help Phin gain a better picture of their ICP.
8cast helped to refine their ICP and optimize their lead generation campaigns. They also were able to development new products based on the insights they have gained from their lead gen data.
The Bottom-Line
Our efforts helped Phin solve their lead generation challenges and achieve their business goals. With our help, Phin was able to increase their qualified pipeline and validate their ICP, messaging, and new product development.
Results
Drove 162%
Increase In Qualified Pipeline
Generated 61%
Of Total Leads
1
Predictable Lead Generation Pipeline
