On The Revel
On The Revel Generates 60% of Previous Fiscal Year's Pipeline in 3 Months with 8cast Cold Email SDR
Overview
On The Revel, a New York state focused cannabis events company, needed to build pipeline ahead of a conference and block party planned for 2023. They had an existing sponsorship pipeline, but needed additional human resources to a robust pipeline for new sponsorships.
The Solution
On The Revel partnered with 8cast, a cold email sales development representative (SDR) service, to build a new outbound lead generation system from the ground up.
We used a 1:1 cold email strategy, researching and personalizing each account individually. We also developed an outbound thesis and crafted an effective sales argument over email, provoking prospective clients to think differently about reaching more customers and job seekers in the cannabis industry.
We also built their outbound system and cadence (Apollo.io + Hubspot) to generate the leads and handle replies in a timely manner.
The Bottom-Line
8cast helped On The Revel solve their lead generation human resources challenge and achieve their business goals. With 8cast's help, On The Revel was able to generate 60% of their previous fiscal year's pipeline in 3 months and free up their CEO's time to focus on closing deals and delivering a great customer experience.
Results
Generated 60%
Of Previous Year's Leads in 3 Months
13%
SQL Rate From Cold Email
1
Predictable Pipeline
