EliteGamingLIVE

Overview

EliteGaming LIVE, an EdTech startup that teaches K-12 students STEM through eSports, needed to re-build their lead generation engine for new business during the pandemic. Their in-person sales process was disrupted, and they needed a way to reach new prospects remotely.

The Solution

EliteGaming LIVE partnered with us to build a new lead generation program from the ground up.

8cast helped EliteGaming LIVE define their ideal customer profile (ICP) and set up cold email automation systems. We drafted copy based upon our ICP work and then sent targeted cold emails to individual personas.

We also managed cold email campaign deliverability, Hubspot integrations and reporting, prospect engagement, and set appointments with EliteGamingLIVE's account executives.

The Bottom-Line

Our efforts resulted in a full, predictable pipeline for the company, and led to hitting key growth KPIs that influenced the company's viability.