The term "cold email" refers to an unsolicited email sent to a recipient who hasn't had prior contact or expressed interest in your product or service. Think of a cold call, but over email. Ideally, it should be a personalized, one-to-one communication, focusing on building relationships and generating interest in a meeting. In contrast, marketing emails are typically sent to a broader audience that has opted in to receive communications from a company, and has a wide range of potential objectives.

Cold email marketing can benefit your business in several ways. It allows you to reach a wide audience, generate leads, and build relationships with potential clients. It can help increase brand awareness, drive website traffic, and ultimately lead to conversions. Cold email marketing also offers a cost-effective approach compared to other outbound marketing methods, making it a valuable tool for business growth.

This depends on your go-to-market strategy, product / service positioning, ICP, and budget. At minimum, 50 cold emails per day. However, there are clients who send hundreds or thousands per day. You want to err on the side of quality vs. quantity as being perceived as “spammy” can be harmful to your business.

We employ various strategies to increase email deliverability and avoid spam filters. Our team adheres to email best practices, such as warming up domains, using authenticated sending domains (SPF, DMARC, DKIM), using plain-text emails, and avoiding spam-triggering words. We also regularly monitor email deliverability metrics, maintain a clean email list, and comply with international anti-spam regulations.

There are several reputable companies on the market that offer high quality lead data such as ZoomInfo, Seamless AI, SalesIntel, Apollo.io, Uplead, and more. You will pay for the cost of leads and we will execute our strategy. Our team will conduct thorough research and utilize the appropriate database to identify and gather relevant information about your ideal prospects. This includes data such as contact details, job titles, company size, industry, and other criteria specific to your requirements.

Cold email is legal. We prioritize compliance with international data privacy laws, such as GDPR and CAN-SPAM. Our cold email outreach process ensures that we only contact individuals who fall within the lawful basis for processing personal data. We obtain consent where necessary, provide opt-out mechanisms, and handle personal data securely, following industry best practices to protect privacy rights.

Cold email doesn’t make sense for contract sizes under $5,000. Generally, the more affordable your product or service the more you want to rely on inbound lead generation tactics. We only work with clients who have a $10,000 annual contract size or greater. This way we can provide maximum ROI to our clients.

Cold email is very effective at generating leads, especially for B2B products and services that require a buyer to speak with a salesperson. Depending on the campaign, prospect to lead conversion rates can be as low as .1% and as high as 30%. Adding in phone, LinkedIn, and ad retargeting can boost conversion rates by 2 - 10x. In our world, a campaign with a 4% lead conversion rate is considered decent. Your conversion rate will depend on your positioning and business maturity. Pre-seed stage companies should expect a lot of trial and error (and low conversions) while a later stage company should be converting leads at a healthy clip.

Our leadership team has on average 15 years of experience in B2B sales and marketing. Furthermore, by combining both sales and marketing under one agency, we can help create a more effective GTM strategy. One of the largest challenges for B2B companies is aligning sales and marketing teams. With 8cast, your demand generation will have this harmonious relationship built in. Leveraging the marketing mindset, we can create compelling sequences that segment prospects list into ready to buy and not-ready to buy. Leveraging our sales mindset, we can craft compelling direct-response messaging that gets buyers in seats to talk to your sales people. Combined, we can guarantee the highest lead quality.

There are a few key metrics which include Number of Qualified Meetings and Pipeline Generated. This is all that matters. Open rates, click rates, and replies are all steps in a funnel to optimize for those core metrics.

The number of B2B leads you can expect to receive through our services depends on various factors, including your positioning (offer), product-market fit, industry, campaign objectives, etc. We work closely with our clients to understand their goals and develop tailored campaigns to maximize lead generation. While we cannot provide an exact number your campaign will generate, generally we seek to generate at minimum 10 qualified meetings per month. Our focus is on delivering quality leads rather than solely quantity, ensuring that the leads generated are relevant and have a higher potential for conversion.

We offer a guarantee. If we don’t generate at least 30 qualified meetings in the 3 months, then we will continue to work until you’ve reached the statistical number of meetings that is needed to produce a positive ROI on our services: Cost of Service / (# of Qualified Meetings x Conversion Rate from Meeting x Average Selling Price) We believe in providing a satisfactory experience for our clients, and we work collaboratively to understand and address any issues. This may involve revisiting the campaign strategy, adjusting targeting parameters, refining messaging, or exploring alternative approaches. Our aim is to continuously optimize and improve the campaign until we meet your satisfaction and desired outcomes.

Yes, signing a contract is required to engage our services. This helps to formalize our partnership. The contract outlines the terms and conditions of our partnership, including the scope of work, pricing, deliverables, as well as our service guarantees. It ensures clarity and protects the interests of both parties involved.

The timeline to see results from a cold email campaign varies, but we aim to start getting replies within the first week of launch. In general, it's important to allow sufficient time for the campaign to reach and engage prospects, for follow-ups, and for the nurturing process. Typically, you can start seeing initial responses and engagement within a few weeks of launching the campaign. However, significant results, such as lead conversions, may take longer and may require ongoing optimization and refinement.

We can start working immediately once a contract has been signed and payment has been made. It takes about 2 weeks for us to set up a campaign. During the onboarding process you will work with your account manager who will gather marketing and sales materials, case studies, GTM strategy docs, ICP analysis, and your goals. We will then develop a strategy, a primary account & lead list, as well as the copy. Finally, we will set up the automations needed to book qualified meetings at scale.

Hiring a specialized cold email agency offers several advantages over employing a full-time Sales Development Representative (SDR) including: greater effectiveness, greater scalability, and lower costs. A specialized agency brings expertise and experience in cold email strategies, targeting, and messaging, which can lead to more effective campaigns. Additionally, working with an agency provides scalability, allowing you to adjust the volume of outreach based on your needs. Lastly, it saves you time and money associated with recruiting, training, and managing an in-house SDR team. Our team is already trained and up to date on demand generation best practices.